Making Digital Platforms Work for Asia and Pacific
The last decade has seen the rise of digital platforms as a primary mechanism for organizing a vast set of human activities, including economic, sociocultural, and political interactions (Kenney and Zysman 2016). Access to digital technology gives individuals and households greater convenience and wider choices, triggering changes in purchasing and consumption behavior. Digital platforms help micro, small, and medium-sized enterprises (MSMEs) conduct their online business, and afford them global reach.
